Apple Tunes turning out to be the sponsor of Tremendous Bowl halftime reveals, changing Pepsi


Pepsi Super Bowl LVI Halftime Show
50 Cent performs through the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California.

Getty Pictures


New York — Apple Audio will be the new sponsor of the Tremendous Bowl halftime clearly show, the NFL announced early Friday early morning.

The multi-year sponsorship will start out with this season’s Tremendous Bowl on Feb. 12 in Glendale, Arizona.

Apple Music replaces Pepsi, which sponsored the clearly show for the past 10 many years.

Conditions weren’t announced, but analysts had predicted the league to get at least $50 million per calendar year for the legal rights.

“We are proud to welcome Apple Audio to the NFL family as our new associate for the legendary Tremendous Bowl Halftime Present,” Nana-Yaw Asamoah, the NFL’s senior vice president of companion method, claimed in a statement. “We couldn’t believe of a extra suitable spouse for the world’s most-viewed musical overall performance than Apple Music, a provider that entertains, inspires, and motivates thousands and thousands of folks all-around the environment by the intersection of songs and technologies.”

Apple’s vice president of Apple Tunes and Beats, Oliver Schusser, reported in a geared up statement that, “Songs and sporting activities keep a particular place in our hearts, so we are quite enthusiastic Apple New music will be component of songs and football’s largest phase. We are seeking forward to even a lot more epic performances upcoming calendar year and over and above with the Apple Tunes Super Bowl Halftime Clearly show.”

Apple is also negotiating with the NFL for the rights to the “NFL Sunday Ticket” deal of Sunday game titles that will not air in a viewer’s property current market. Amazon, Google and the Walt Disney Co. are also competing for the bundle, which has been on DirecTV considering that 1994.

Over 120 million viewers viewed last February’s halftime show, which showcased Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

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